This week’s blog assignment we needed to examine, and dissect some logos, to find out what the artist was really trying to do with them. For my first logo I thought it would be fun to take a look at my dads logo. He’s a graphic designer, and me being an aspiring graphic designer, I’m really excited to go in depth examining his work. This logo is a mix between a abstract, and typographic signature. First let's that about the text. He's using a nice modern sans serif font, starting in all caps and design in lower case. I think this represents more of laid back feel, because of instead of rigid and uppercase he chose the text to be free flowing. There is also an abstract portion to this signature. The abstract portion on this logo includes ovals alternating in size, and shape. The way they're arranged it looks as though it has created a third dimension, and to me it looks as if ovals are come towards you, creating movement. This could symbolize that he finishes his work quickly and ofitantly. Ovals can also represent creativity which is essential for any graphic designer. A lot of emphasis is placed on the 6 which is being surounded by the abstract ovals. In my opinion the logo is a little bit off balance, because the abstract ovals are very focused around the 6 which is at the far right of the logo. I think this logo is definatly directed to companys looking for some modern graphic design. I think this because in my opinion the font, and the abstract look quite modern in my opinion.
Next I'll be looking at the new Apple Logo. This logo is pictographic logo. The logo is a image of an matte black apple with a bite taken out of it, with only one dimension. This logo is defiantly simplistic, yet very iconic. Anyone who saw this logo would identify is as Apple. The logo is very well balanced because the half of the apple with the bite taken out of it also has a part of a stem over it keeping the balance of the logo. The old Apple logo is the same shape but instead of the logo being matte black it was a rainbow. I think they made the change because Apple is very much about simplicity so they wanted the logo to reflect simplicity. The actual Apple symbolizes knowledge, and since this is a hardware/software company this is a great design choice. I think this logo is directed to young adults, because of the modern simplistic design.
Finally I'll be looking at the Olympics logo. This logo is abstract and it includes 5 interlocking circles. Circles represent unity, and the different colours of each circle contrasting each other represent the differences between them. Since the circles are interlocked yet so different this could represent, different places coming together. The balance is perfect, and symmetrical. This could also represent the balance between all the different places in the world. I think this logo's target audience is everyone, because no matter where you are in the world, you're included in this logo design, because it represents unity between all the different nations.-Discord
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