Personal Identity Assignment

"Brightside Design Co." Is my personal brand. I created this as an attempt to market myself as a designer professionally, accurately, and effectively. I used  Illustrator and Photoshop for all of my graphics and After Effects to animate an intro for myself.

Brightside is a is a graphic design company with a young simplistic take on modern design. My philosophy behind my logo is a simple sans serif lowercase font to emphasize my brands modern simplicity. I put a simplistic shape behind the "side" portion of the text and reversed the colour  to separate the "Bright" from "Side". I put a copy of this shape behind the original, offset it it, and made it a bright orange colour to symbolize the "brightside". In the logo animation I used simple movements and quick cuts in synch to audio in order to keep an air of modern simplicity. I chose my music because it sounded youthful and fun with the upbeat guitars and drums.

I chose to create a t-shirt for additional marketing purposes because I believe as a freelance designer a well designed t-shirt is a great way to get a name out there. T-shirts would just be the start. There could be wrist bands, and other merchandise. I am trying to create a brand with youthful modern characteristics so I definitely want to be creating merchandise youth would want to wear.

brightsidedesignco.weebly.com