Wednesday, 12 December 2012

Public Service Announcements

In class we've been looking at PSA's and what makes them effective. One PSA I found effective was the one embedded bellow. The reason I think it's so effective is  that they try to make it as relatable as possible. They use actors that are at the usual age that cyber bullying occurs. They also show how devastating cyber bulling can be, and what kind of effect it can have.  I think the main thing that makes a PSA stand out is how relatable it is to the audience they are targeting, and I think the makers of this PSA pulled it off.


Monday, 10 December 2012

Video Production Assignment: 3:6:9 Exercise - Shooting and Editing

The point of this assignment, was to create an emotional experience with an inanimate object. I think  some of the strengths in my video were the music and the imagery. I think both combined, elements really did a great job of setting the mood. Also the dim lighting added to the mood. Some things I could've improved on would be maybe canting some of the shots to create a more uncomfortable feel. The soundtrack definitely added to the mood, because it had a slow build up, and uncomfortable off pitch noises. I edited the video to fade in to every shot. This was an attempt to create build up. I also ordered the shots to reveal more and more of the context each time, until the middle, then the shots start to get closer and closer to the focal again.